The European strategy for the Adriatic-Ionian Macro-Region (EUSAIR) aims to give new impetus to cooperation and investment for the benefit of the countries concerned and to promote prosperity and growth in the Adriatic-Ionian Region, increasing its competitiveness and economic and social well-being. The EUSAIR affects 8 countries:
UE Members: Croatia – Greece – Italy - Slovenia
Extra UE Members: Albania – Bosnia And Herzegovina – Montenegro - Serbia
and it develops around some areas of intervention, the "four thematic pillars":
1. Driving marine and maritime innovative growth
2. To connect the region
3. To preserve, protect and improve the quality of the environment
4. To increase regional attractiveness.
Cross-cutting priorities, that should guide the Member countries of the Macro Region in implementing this strategy, are:
-Research, innovation and SME development
It is precisely under the fourth thematic pillar, the one dedicated to regional attractiveness aimed at promoting the region as a single destination and as an integrated proposal for cultural heritage, landscape and environmental, but also hitting cross-cutting priorities of the European strategy, which places itself the project ECAPITAL – Adriatic Start up School, which include a first format dedicated to the creation of START-UPS in the FIELD of CULTURAL TOURISM.
The promoters think that the conditions for the formation of new start-ups among young people, mainly from the Adriatic-Ionian Macro-Region exist, and they aim to promote this initiative in order to fertilize the ideas of young people and provide them with business training, so that they can enhance the region's cultural heritage, which represents a very important resource to be exploited to give life to new businesses in the territory by offering attractive products and services for the development of cultural tourism.